Cookie Policy
Effective Date: 14-10-2024
Last Updated: 14-10-2024
At The Bright Bunny, we use cookies and similar tracking technologies to provide a better user experience, enhance our services, and analyze website traffic. This Cookie Policy explains what cookies are, how we use them, and how you can control their usage. We comply with Indian laws, including the Information Technology Act, 2000 and its associated rules, and align with best practices from services such as **Google**, **Meta (Facebook and Instagram)**, **Pinterest**, and **Shopify**.
By using our website, www.thebrightbunny.com, you consent to the use of cookies as described in this policy.
What Are Cookies
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They enable the website to remember your actions and preferences over time, so you don't have to re-enter information each time you return to the site or navigate between pages.
Cookies serve various purposes, including enabling the website to function, remembering user preferences, and supporting marketing and analytics efforts.
Types of Cookies We Use
We use different types of cookies to enhance your browsing experience and improve our services:
Essential Cookies
These cookies are necessary for the basic functionality of the website, such as:
Enabling secure login.
Maintaining your shopping cart.
Processing transactions and payments.
Without these cookies, the website would not function properly, and some services, like payment and account login, would not be available.
Performance and Analytics Cookies
These cookies collect anonymous data about how users interact with our website. This helps us:
Understand how users navigate our site.
Track errors and measure performance.
Improve website functionality and enhance the user experience.
We use services like **Google Analytics** for these purposes. Google Analytics may set cookies to track visitor interactions on our website and generate reports on website traffic.
Functional Cookies
These cookies allow the website to remember choices you make, such as:
Your language preferences.
Your location for shipping estimation.
Any custom settings on the site (e.g., font size or layout preferences).
These cookies improve the website's functionality and personalizes your experience.
Marketing and Advertising Cookies
We use these cookies to:
Deliver advertisements that are relevant to your interests.
Limit how often you see a specific ad.
Measure the effectiveness of marketing campaigns.
We work with third-party advertising networks like **Google Ads**, **Meta (Facebook/Instagram)**, and **Pinterest Ads**, which may also set cookies on your device to show relevant ads based on your browsing behavior.
Third-Party Cookies
Some cookies on our website are set by third-party services that we use to enhance our functionality, track analytics, or deliver targeted advertisements. These include:
Google Analytics
Google Analytics uses cookies to track user behavior and generate reports on website traffic and usage patterns. These cookies collect information anonymously, including the number of visitors to the site, where visitors come from, and the pages they visit. For more information, please refer to [Google's Privacy Policy](https://policies.google.com/privacy).
Meta (Facebook/Instagram)
Meta uses cookies and similar technologies to deliver targeted advertising and track the effectiveness of ads on platforms like Facebook and Instagram. You can learn more about how Meta handles cookies in their [Privacy Policy](https://www.facebook.com/policy.php).
Pinterest may use cookies to track engagement with pins and deliver personalized content and ads. For more information, please refer to Pinterest's [Privacy Policy](https://policy.pinterest.com/en/privacy-policy).
Shopify
As our e-commerce platform provider, Shopify uses cookies to help facilitate secure transactions and improve website performance. You can learn more about Shopify's use of cookies in their [Privacy Policy](https://www.shopify.com/legal/privacy).
How We Use Cookies
We use cookies to:
Personalize your shopping experience.
Keep track of items in your shopping cart.
Recognize returning visitors and their preferences.
Improve website performance and security.
Analyze website traffic and behavior to optimize content and marketing.
Deliver relevant ads and promotional offers based on your browsing history.
We do not store personally identifiable information in cookies. Any personal data collected through cookies is anonymized.
Your Choices: Managing Cookies
You have the right to control and manage the use of cookies on our website. Here are some options:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can choose to:
Accept all cookies.
Block specific types of cookies.
Be notified when a cookie is set.
Delete cookies that have already been stored on your device.
For information on how to manage cookies in popular browsers, please refer to the following guides:
Google Chrome: [Chrome Help](https://support.google.com/chrome/answer/95647)-
Mozilla Firefox: [Firefox Help]
Microsoft Edge: [Microsoft Help]
Safari: [Apple Support]
Please note that if you disable cookies, some features of our website may not work as intended.
Opting Out of Targeted Ads
Google Ads: You can opt out of personalized ads from Google by visiting the [Google Ads Settings]
Meta Ads: You can manage your ad preferences on Facebook and Instagram by visiting the [Facebook Ad Preferences]
Pinterest Ads: You can manage personalized ads from Pinterest by visiting your [Pinterest Settings].
You can also opt out of targeted advertising through the **Digital Advertising Alliance (DAA)** or **Network Advertising Initiative (NAI)** websites.
Cookie Retention
Cookies are stored on your device for different durations:
Session Cookies: These cookies are temporary and expire when you close your browser.
Persistent Cookies: These cookies remain on your device for a set period or until you delete them.
We use both session and persistent cookies, depending on the function.
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this policy will indicate when it was last revised. We encourage you to check this page periodically to stay informed about how we use cookies.
Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
Email: business@thebrightbunny.com
Mailing Address: Shop No. 33, Ashoka Palace, Makrani Pada Road, Malad East, Mumbai 400097.
Phone: [Insert Phone Number]
By continuing to use The Bright Bunny website, you agree to the use of cookies as outlined in this Cookie Policy. Thank you for trusting us with your online experience!